What's I.C.E?

I.C.E. stands for "In Case of Emergency" and is a worldwide commonly known acronym. It is used to warn first responders, good Samaritans or other medical professionals of information that may be critical in or after an emergency situation. 


Who should take ICE information with them?

Simply put, everyone should always carry an ICE card and tag with them in case of emergency. An up-to-date ICE card should be kept in your wallet or with your phone. ICE tags can be attached to car keys, engine / boat keys, laces, zippers, backpacks, luggage, prams, baby carriers and more. There are endless applications for the tags. Even if you don't have any medical problems, ICE cards and tags clearly indicate the contact details in case of an emergency.


Some ideas for ICE cards and tags


Many seniors have a very active lifestyle and are often just looking for hobbies and activities outdoors. Some seniors have special needs and medications that need to be communicated to first responders. If an accident or illness would occur, first responders should be able to immediately contact someone familiar with the medical background and other information of the senior.

  • Do not rely on mobile phones for emergency numbers. Often, cell phones are locked, lost or broken in an accident.
  • Some senior citizens have special medical conditions such as diabetes or heart problems, which require immediate intervention by first responders.
  • People suffering from early stage dementia/ Alzheimer's may have difficulty remembering their phone numbers or their family's phone numbers if they are stressed or ill. There is also usually room to provide a doctor's name and phone number, which can be life-saving in an emergency.

Children and students

Children may be too young to remember phone numbers, or forget the phone numbers in a stressful situation when they are upset or crying. There is room on the card for up to 8 phone numbers, on the tags for up to 4 contact numbers. Students may not be in their area of residence, making it very difficult to locate them in case of emergency. It is especially important that university students studying abroad have an up-to-date ICE card or tags with up-to-date contact details!

  • In the event of an accident or if it is unconscious, the child cannot speak at all.
  • Teachers, first-responders, trainers or good Samaritans can contact you at once.
  • Don't rely on anyone to find information in your child's mobile phone - many phones have screen locks or may be lost, inaccessible or broken in an emergency.

Owners of pets

Do you have pets at home? If something has happened to you, who would take care of them until you can do it yourself? If you spend many hours in the hospital or at an accident site, who should be contacted to take care of your pets?

  • ICE cards and tags can warn you that you have pets at home that need attention.


Motorsports are inherently dangerous. With an ICE card, your emergency contact can be notified immediately if you are involved in an accident. Even if you have your driver's license with you, there are no phone numbers that people can contact in case of an emergency. The tags can be easily attached to the key ring, making them ideal for motor sports, including:

  • Motorcyclists / scooters;
  • water sportsmen / jet skis / angler.

Active lifestyle

You may think you don't need an emergency card or emergency tag, but accidents can happen at any time. ICE tags are perfect for active people like:

  • cyclists
  • skiers
  • walkers
  • runners
  • horsemen


If you are traveling outside your normal local area, provide an ICE card or ICE tags so that your loved ones can be contacted immediately in case of an emergency.